🇬🇧 For independent UK estate agencies · Founding client offer
Sarah, the perfect employee.
Never sleeps. Never sick. Never on leave.
Sarah replies to every enquiry in under 5 minutes. 7 days a week, 24 hours a day. She qualifies the applicant. Books the viewing. She doesn't replace your human touch — she frees it up. A junior negotiator costs ~£35,000/year, loaded. Sarah costs £249/month. She sits on top of any CRM. Nothing to change in your setup.
£249/mo
Sarah, founding client offer
£35,000/yr
UK junior negotiator, loaded employer cost (Glassdoor + UK gov NI/pension)
12×
Cheaper than hiring · works 4.6× the hours
✓ Sits on top of any CRM · nothing to change · ✓ Your existing WhatsApp Business number · ✓ GDPR-compliant · ✓ Data in your Google Workspace
⭐ The perfect employee
She just doesn't have a CV.
Why independent UK agencies hire Sarah instead of a second junior negotiator.
£35,000 / year loaded
- 35h / week (no nights, no Sundays)
- Sick days, bank holidays, annual leave
- Onboarding takes 3–6 months
- Costs whether they bill or not
- Recruitment is hard: 50%+ of UK agencies get fewer than 5 qualified candidates per role (Reapit Property Outlook 2025)
£249 / month · £2,988 / year
- 168h / week — 24/7/365, every channel
- Never sick, never on leave, never a bad mood
- Live from day one — your tone, your brand
- 30-day money-back · cancel anytime
- Pays for herself with the first instruction recovered (£7,200 avg UK multi-agency commission, ONS + HOA)
Sarah doesn't replace your human team. She frees them — so they spend their day in front of vendors, not at a keyboard chasing dead enquiries.
How many instructions are you losing each month without knowing?
Replying within 5 minutes vs 30 minutes = 21× more qualified contacts and 9× more conversions (MIT Sloan, Oldroyd study, 15,000 enquiries, PDF). UK-specific: average response time across UK estate agencies is 229 working minutes (Homeflow mystery-shopper, 2023). Your negotiators know it. Your competitors are quietly cashing in.
- The Rightmove enquiry hits at 10:47pm. You see it Monday 9am. John has already booked a viewing with the agency three streets down.
- Hire a junior to handle callbacks. Employer-side, ~£3,000/month loaded × 12 = £36,000/year. Available 35 hours a week. Useless on Sundays.
- Generic chatbot on your website? Applicants want WhatsApp, not a grey widget asking for their email.
- Your CRM centralises enquiries. It doesn't ring them back in 5 minutes.
- Meanwhile, the agency next door installs an AI receptionist and quietly captures your enquiries while you sleep.
~£7,200
the commission a single missed instruction costs you this month, on a multi-agency basis. Average UK property ~£288,000 × multi-agency commission ~2.5%
What the UK estate agency market looks like in 2024-2025:
- UK estate agency revenue fell from £7.4bn to £5.7bn between 2020 and 2024, a 23% drop in four years (IBISWorld via Estate Agent Today, Sept 2025).
- Estate agency insolvencies up 32% year on year (216 in 2022/23, 286 in 2023/24, Forvis Mazars via The Negotiator, Sept 2024).
- 60% of UK estate agents increased automation in the last 12 months, and 80% believe automation is cheaper than recruiting (Reapit Property Outlook 2025).
- 50%+ of UK estate agencies hiring receive fewer than 5 qualified candidates per role (Reapit Property Outlook 2025).
Sources: Estate Agent Today via IBISWorld, Sept 2025 · The Negotiator via Forvis Mazars, Sept 2024 · Reapit Property Outlook 2025.
Sarah, your new receptionist. She never sleeps.
No sick days. No bank holiday. No lunch break. 3 steps. Zero human intervention between the enquiry and the viewing booked in your diary. Not tomorrow. Tonight.
1
The prospect contacts your agency
Website form, Rightmove, Zoopla, OnTheMarket… or even a missed call. Sarah catches everything.
⏱ Instant
2
Sarah acknowledges and qualifies
WhatsApp message sent within 5 minutes. Sarah asks 1 question: "Your buying timeline — 3 months, 6 months, or later?"
⏱ Under 5 minutes
3
Viewing booked in your diary
Sarah sends your Calendly link. The applicant picks a slot from your real availability. You're notified immediately on your team channel (Slack, Teams, email — your choice).
⏱ Within 2 min
A real conversation Sarah ↔ prospect.
Not a dumb chatbot. Sarah asks the right question, understands natural replies, and hands over to a human when in doubt.
- The prospect replies like to a human ("yeah within 3 months", "1", "tomorrow morning")
- If Sarah is uncertain, she escalates to your team (Slack, Teams or email) in 1 click
- Conversation logged in your Google Sheet — you keep full traceability
- Wording 100% adjustable — you can edit messages anytime
- The prospect gets a pro response in seconds, a speed impossible to match manually
- Compatible with your existing WhatsApp Business number
Hi John, thanks for your enquiry to Bath Estate Agents. Our team will get back to you very shortly.
22:45
Great John! Before booking, one quick question: your buying timeline is more like 3 months, 6 months, or later? Just reply 1, 2 or 3.
22:46
Perfect John! You can pick a slot directly here (real-time availability): calendly.com/bath-estates/viewing
22:47
🔜 Rolling out · preview for RESCUE & GENERATE
Every morning at 7am, your daily brief.
Sarah doesn't stop at qualifying enquiries. She also plans your day. Short WhatsApp at wake-up + detailed email for the office. Rolling out for RESCUE & GENERATE clients.
What you get every morning
- Today's viewings — time, prospect, property, budget, clickable phone
- Top priority callbacks — top 5 by score, justified ("John — re-engaged on Rightmove last night")
- 1 Sarah recommendation — "Start with X, 24h window, hottest applicant of the week"
- Pipeline snapshot — active applicants, weekly viewings, instructions to sign
- 🔜 Rolling out: one personalised brief per negotiator (GENERATE)
You wake up with your day already planned. No more "what should I do today?".
☀️ Today's brief · Tuesday 5 May · Hi John
07:00
🏠 3 viewings scheduled
• 10am Sarah Walsh — 2-bed Bath
• 2pm James Holloway — House Marylebone £480k
• 4pm Anne Whitmore — Apartment Notting Hill
07:00
📞 2 priority callbacks
• Patrick Holland · 4 days no reply
• Catherine Wilson · hot lead never called
07:00
⚡ Start with Patrick — very hot applicant, 24h window.
07:00
📊 Pipeline: 47 active applicants · 8 viewings this week · 2 instructions to sign
07:00
🔜 Rolling out · preview
A real-time dashboard you check 30 seconds a day.
All your agency KPIs on one page. No software to install, no training — just a link you bookmark. Preview below; rolling out for RESPOND + RESCUE clients.
- 🏠 Today's viewings — time, prospect, address, budget, click-to-call
- 📞 Top 5 priority applicants — AI-scored, with the reason for each priority
- ⚡ Sarah's recommendation — who to call first and why
- 🌊 Applicant pipeline — applicants by stage, from new to signed
- 📊 Enquiry sources — what works this week, what doesn't
- ⚡ Sarah live activity — every qualification, every booking, every follow-up live
ROI — Sarah pays for herself with 1 instruction recovered.
The simple math we run during the audit. Official sources: ONS House Price Index June 2024 and HomeOwners Alliance (UK estate agent fees, multi-agency basis).
The average UK multi-agency commission per instruction
RESPOND at £249/month is paid back ×29 by a single recovered instruction.
Net: +£6,951 from one instruction in month one. And that's just one of the enquiries quietly dying in your inbox every month.
Three levels of delegation. Monthly. Cancel anytime.
No setup fee on the founding offer. No commitment. 30-day money-back guarantee on month one — if Sarah hasn't earned back her subscription, every penny back. No questions.
⭐ Founding client offer
RESPOND at £249/mo · setup offered · price locked for life
Month-one bonus: we reactivate a batch of your dormant leads so you see booked viewings fast. Cancel anytime. 30-day money-back.
FOR APPLICANTS · ENQUIRIES → VIEWINGS
RESPOND
The virtual receptionist. She catches every applicant. Day, night, weekend.
£249 / month
→ Setup offered · price locked for life · 30-day money-back
- Sarah — 24/7 WhatsApp first contact on every enquiry, in under 5 minutes
- Qualifies the applicant (budget, timeline, area)
- Books the viewing on your Calendly — applicant picks their slot
- Auto follow-ups Day+3 / Day+7 / Day+14 if no reply
- Sits on top of any CRM — nothing to change in your setup
- Your wording, your tone, your brand
- Bonus month 1: dormant lead reactivation to surface booked viewings fast
- 🔜 Rolling out: real-time activity dashboard
1 applicant = 1 viewing. RESPOND captures every buyer enquiry before they go down the road.
FOR VENDORS · DORMANT LEADS → INSTRUCTIONS
RESCUE
The virtual assistant. She wakes your dormant vendors — and turns silence into instructions.
£490 / month
→ Cancel anytime · 30-day money-back
- Everything in RESPOND
- Daily 7am WhatsApp brief — today's viewings, top callbacks, Sarah's recommendation for the day
- Continuous dormant vendor re-engagement — Sarah works back through your old vendor contacts and wakes them at the right moment
- Priority Slack / Teams escalation when Sarah is in doubt
- Auto weekly report Monday 8am
1 instruction = ~£7,200 commission (ONS + HOA, UK multi-agency). Two thirds of UK agents say winning instructions is their #1 challenge (Voice of the Agent · ESTAS, 2024).
FOR THE WHOLE TEAM · NEW VENDORS
GENERATE
The marketing team. She captures new vendor leads and dresses your listings for sale.
£790 / month
→ Cancel anytime · 30-day money-back
- Everything in RESCUE
- Conversations and qualifications routed to the right negotiator
- Custom playbook for your branch (lettings, sales, new builds, mixed)
- Monthly director review with our team
- Priority SLA + dedicated support
- 🔜 Rolling out: instant valuation tool — captures new vendor leads off your website (Land Registry data, EPC licence pending)
- 🔜 Rolling out: AI listing video from your existing real photos — proven sales lift +73% with video (V7 Labs / Inman, 2023)
- 🔜 Rolling out: ROI dashboard wired into your CRM via API (Reapit · Alto · Street)
From defence to offence. RESPOND saves the enquiries you already get. GENERATE goes hunting for new vendors.
The simple rule: solo branch starting on the founding offer? RESPOND. Already buried in unanswered enquiries with a dormant database to work? RESCUE. Multi-negotiator team you want to run on one brief? GENERATE.
🛡️ 30-day money-back guarantee
If Sarah hasn't earned her keep in your first month, every penny back. No questions, no friction. RESPOND · RESCUE · GENERATE — same guarantee on all three.
Where we stand
Why not the others?
Roof AI, Structurely, Reapit/Alto, a 6-criteria comparison.
| Criterion |
Sarah
UK independent agencies |
Roof AI
US brokerages |
Structurely
US · Verse.io |
Reapit / Alto
UK CRM |
| WhatsApp 24/7 | ✓ primary channel | ✗ | ✗ SMS only | ✗ |
| Sits on top of any CRM (nothing to change) | ✓ any CRM, no migration | ✗ US CRMs only | ✗ US CRMs only | is a CRM |
| Continuous dormant lead re-engagement | ✓ RESCUE & GENERATE | ✗ | ✗ | CRM only |
| 30-day post-setup partnership | ✓ 30 days included | ✗ not included | ✗ not included | ✗ not included |
| Money-back guarantee | ✓ 30 days | ✗ | ✗ | ✗ |
| Built for UK independent estate agencies | ✓ target market | ✗ US 50+ agents | ✗ | enterprise UK |
The 5 questions every director asks us.
If yours isn't here, ask it on the 30-min setup call.
Will my applicants feel they're talking to a robot?
Sarah asks 1 relevant question then sends a Calendly link. It's faster than a human and more practical for the applicant — they pick their own slot instead of waiting for your callback. Wording is adjustable, the tone is human, the WhatsApp number is yours. You keep full control of the conversation.
What if Sarah misunderstands a reply?
Sarah automatically escalates to your team on your usual channel (Slack, Teams or email) if she's in doubt. You see the full conversation and can take over in 1 click. Escalations are rare (emotional situations, off-script questions) and each one trains Sarah further.
GDPR and compliance?
Sarah sends via your WhatsApp Business number with your branding. The data processing agreement with GILD-TECH is signed at kick-off. You remain Data Controller. Data stored in your Google Workspace, not ours.
Does it work with my CRM?
Sarah sits on top of any CRM — nothing to change in your current setup. She catches enquiries the second they arrive, qualifies, books the viewing on your Calendly. Once the applicant signs an instruction, you log them in your CRM as before. Sarah handles the pre-instruction phase that estate agency CRMs typically cover lightly.
How quickly will Sarah start delivering?
We don't sell delivery timeframes — we sell results. Setup runs in parallel with your validation: we configure your Calendly, test with your team, agree the wording, plug into your existing WhatsApp Business number. The moment Sarah is approved, she starts catching enquiries — and the 30-day money-back clock starts. If month one hasn't earned you back the subscription, every penny back. No questions.
Become Founding Client. Start tonight.
RESPOND £249/mo · setup offered · price locked for life. Cancel anytime. 30-day money-back — if Sarah hasn't earned her keep in month one, every penny back. We onboard you in a 30-min call.
Become Founding Client (30-day money-back)