🇬🇧 For independent UK estate agencies
The average UK agent takes almost four business hours to reply.
Buyers wait five minutes, then move on. Sarah answers in three. Guess whose viewing they book. She sits on top of your CRM, nothing to change in your setup.
£290/mo
Sarah, monthly subscription
£35,000/yr
UK junior negotiator, loaded employer cost (Glassdoor + UK gov NI/pension)
£3,480/yr
Sarah for a full year. About a tenth of a junior hire, and always on.
✓ Sits on top of any CRM · nothing to change · ✓ Your existing WhatsApp Business number · ✓ GDPR-compliant · ✓ Data in your Google Workspace
⭐ The perfect employee
She just doesn't have a CV.
Why independent UK agencies hire Sarah instead of a second junior negotiator.
£35,000 / year loaded
- 35h / week (no nights, no Sundays)
- Sick days, bank holidays, annual leave
- Onboarding takes 3–6 months
- Costs whether they bill or not
- Recruitment is hard: 50%+ of UK agencies get fewer than 5 qualified candidates per role (Reapit Property Outlook 2025)
£290 / month · £3,480 / year
- 168h / week, 24/7/365, every channel
- Never sick, never on leave, never a bad mood
- Live from day one, your tone, your brand
- 30-day money-back · cancel anytime
- Pays for herself with the first instruction recovered (£7,200 avg UK multi-agency commission, ONS + HOA)
Sarah doesn't replace your human team. She frees them, so they spend their day in front of vendors, not at a keyboard chasing dead enquiries.
How many instructions are you losing each month without knowing?
Replying within 5 minutes vs 30 minutes = 21× more qualified contacts (MIT Sloan, Oldroyd study, 15,000 enquiries, HBR 2011). UK-specific: average response time across UK estate agencies is 229 working minutes (Homeflow mystery-shopper, 2023). Your negotiators know it. Your competitors are quietly cashing in.
- The Rightmove enquiry hits at 10:47pm. You see it Monday 9am. John has already booked a viewing with the agency three streets down.
- Hire a junior to handle callbacks. Employer-side, ~£3,000/month loaded × 12 = £36,000/year. Available 35 hours a week. Useless on Sundays.
- Generic chatbot on your website? Applicants want WhatsApp, not a grey widget asking for their email.
- Your CRM centralises enquiries. It doesn't ring them back in 5 minutes.
- Meanwhile, the agency next door installs an AI receptionist and quietly captures your enquiries while you sleep.
~£7,200
the commission a single missed instruction costs you this month, on a multi-agency basis. Average UK property ~£288,000 × multi-agency commission ~2.5%
What the UK estate agency market looks like in 2024-2025:
- UK estate agency revenue fell from £7.4bn to £5.7bn between 2020 and 2024, a 23% drop in four years (IBISWorld via Estate Agent Today, Sept 2025).
- Estate agency insolvencies up 32% year on year (216 in 2022/23, 286 in 2023/24, Forvis Mazars via The Negotiator, Sept 2024).
- 60% of UK estate agents increased automation in the last 12 months, and 80% believe automation is cheaper than recruiting (Reapit Property Outlook 2025).
- 50%+ of UK estate agencies hiring receive fewer than 5 qualified candidates per role (Reapit Property Outlook 2025).
Sources: Estate Agent Today via IBISWorld, Sept 2025 · The Negotiator via Forvis Mazars, Sept 2024 · Reapit Property Outlook 2025.
Sarah, your new receptionist. She never sleeps.
No sick days. No bank holiday. No lunch break. 3 steps. Zero human intervention between the enquiry and the viewing booked in your diary. Not tomorrow. Tonight.
1
The prospect contacts your agency
Website form, Rightmove, Zoopla, OnTheMarket… or even a missed call. Sarah catches everything.
⏱ Instant
2
Sarah acknowledges and qualifies
WhatsApp message sent within 5 minutes. Sarah asks 1 question: "Your buying timeline, 3 months, 6 months, or later?"
⏱ Under 5 minutes
3
Viewing booked in your diary
Sarah sends your Calendly link. The applicant picks a slot from your real availability. You're notified immediately on your team channel (Slack, Teams, email, your choice).
⏱ Within 2 min
A real conversation Sarah ↔ prospect.
Not a dumb chatbot. Sarah asks the right question, understands natural replies, and hands over to a human when in doubt.
- The prospect replies like to a human ("yeah within 3 months", "1", "tomorrow morning")
- If Sarah is uncertain, she escalates to your team (Slack, Teams or email) in 1 click
- Conversation logged in your Google Sheet, you keep full traceability
- Wording 100% adjustable, you can edit messages anytime
- The prospect gets a pro response in seconds, a speed impossible to match manually
- Compatible with your existing WhatsApp Business number
Hi John, thanks for your enquiry to Bath Estate Agents. Our team will get back to you very shortly.
22:45
Great John! Before booking, one quick question: your buying timeline is more like 3 months, 6 months, or later? Just reply 1, 2 or 3.
22:46
Perfect John! You can pick a slot directly here (real-time availability): calendly.com/bath-estates/viewing
22:47
ROI, Sarah pays for herself with 1 instruction recovered.
The simple math we run during the audit. Official sources: ONS House Price Index June 2024 and HomeOwners Alliance (UK estate agent fees, multi-agency basis).
The average UK multi-agency commission per instruction
Virtual Receptionist at £290/month is paid back ×25 by a single recovered instruction.
Net: +£6,910 from one instruction in month one. And that's just one of the enquiries quietly dying in your inbox every month.
Three levels of delegation. Monthly. Cancel anytime.
Price locked for 24 months. No commitment. 30-day money-back guarantee on month one: if Sarah hasn't earned back her subscription, every penny back. No questions.
From £290/mo · price locked for 24 months
Cancel anytime. 30-day money-back on month one.
She answers every enquiry. She turns replies into booked viewings. She helps you win more instructions.
CAPTER · SHE REPLIES
Virtual Receptionist
£290 / month
→ Price locked for 24 months · 30-day money-back
A buyer messages you at 9pm. By 9:05pm, Sarah has replied, sorted the tyre-kicker from the serious buyer, and put the viewing in your diary. You were asleep. Your competitor too.
Proof: replying within 5 minutes vs 30 =
21× more chance of qualifying the enquiry.
(MIT / Oldroyd, HBR 2011, 15,000 enquiries.)
Promise: you never miss a lead.
- 24/7 first WhatsApp contact on every enquiry, under 5 minutes
- Qualifies, logs, and books the viewing or valuation in your diary
- Also answers owners asking for a valuation
- Sits on top of any CRM, nothing to change in your setup
- Your wording, your tone, your brand
CONVERTIR · SHE TURNS REPLIES INTO VIEWINGS
Virtual Assistant
£490 / month
→ Promo: £290/mo for the first 2 months, then £490 · Cancel anytime · 30-day money-back
A buyer hesitates on a big-ticket enquiry. Sarah answers in her own voice, a natural voice note that reassures the way a good negotiator would, then hands a warm, ready buyer to your team.
Why it matters: on a high-ticket purchase, a human-sounding voice builds the trust a text can't. And Sarah stays piloted by you, not the other way around.
Promise: more of your replies turn into booked viewings.
- Everything in Virtual Receptionist
- Voice: Sarah replies with a natural voice note, reassuring on a big-ticket enquiry
- Email support from the GILD-TECH team
- Hands on the wheel: you set the qualifying questions and Sarah's hours
- Priority Slack / Teams escalation when Sarah picks up a hot signal
- Instagram & Facebook DM: rolling out
DÉVELOPPER · SHE WINS YOU MORE INSTRUCTIONS
Marketing Team
£790 / month
→ Cancel anytime · 30-day money-back
A hesitant vendor isn't sure your agency is the one. Their property's real photos, turned into a premium online presentation, live before the competitor has even published theirs. They picture the sale, and they sign with you.
Promise: a sharper listing pitch that helps you win more instructions.
- Everything in Virtual Assistant
- Premium presentation: your agency's real photos, edited into a premium online listing presentation. Every mandate, its own presentation, no cap. We enhance the real, we never fabricate a property.
One recovered instruction is ~£7,200 in commission (ONS + HomeOwners Alliance). A full year of Sarah costs less than one.
The simple rule: tired of missing incoming enquiries? Virtual Receptionist. Want more of your replies to become viewings, in Sarah's voice? Virtual Assistant. Want a sharper pitch to win more instructions? Marketing Team.
🛡️ 30-day money-back guarantee
If Sarah hasn't earned her keep in your first month, every penny back. No questions, no friction. Same guarantee on all three tiers.
Where we stand
Why not the others?
Roof AI, Structurely, Reapit/Alto, a 5-criteria comparison.
| Criterion |
Sarah
UK independent agencies |
Roof AI
US brokerages |
Structurely
US · Verse.io |
Reapit / Alto
UK CRM |
| WhatsApp 24/7 | ✓ primary channel | ✗ | ✗ SMS only | ✗ |
| Sits on top of any CRM (nothing to change) | ✓ any CRM, no migration | ✗ US CRMs only | ✗ US CRMs only | is a CRM |
| 30-day post-setup partnership | ✓ 30 days included | ✗ not included | ✗ not included | ✗ not included |
| Money-back guarantee | ✓ 30 days | ✗ | ✗ | ✗ |
| Built for UK independent estate agencies | ✓ target market | ✗ US 50+ agents | ✗ | enterprise UK |
The 5 questions every director asks us.
If yours isn't here, ask it on the 30-min setup call.
Will my applicants feel they're talking to a robot?
Sarah asks 1 relevant question then sends a Calendly link. It's faster than a human and more practical for the applicant, they pick their own slot instead of waiting for your callback. Wording is adjustable, the tone is human, the WhatsApp number is yours. You keep full control of the conversation.
What if Sarah misunderstands a reply?
Sarah automatically escalates to your team on your usual channel (Slack, Teams or email) if she's in doubt. You see the full conversation and can take over in 1 click. Escalations are rare (emotional situations, off-script questions) and each one trains Sarah further.
GDPR and compliance?
Sarah sends via your WhatsApp Business number with your branding. The data processing agreement with GILD-TECH is signed at kick-off. You remain Data Controller. Data stored in your Google Workspace, not ours.
Does it work with my CRM?
Sarah sits on top of any CRM, nothing to change in your current setup. She catches enquiries the second they arrive, qualifies, books the viewing on your Calendly. Once the applicant signs an instruction, you log them in your CRM as before. Sarah handles the pre-instruction phase that estate agency CRMs typically cover lightly.
How quickly will Sarah start delivering?
We don't sell delivery timeframes, we sell results. Setup runs in parallel with your validation: we configure your Calendly, test with your team, agree the wording, plug into your existing WhatsApp Business number. The moment Sarah is approved, she starts catching enquiries, and the 30-day money-back clock starts. If month one hasn't earned you back the subscription, every penny back. No questions.
Book your free audit. Start tonight.
Sarah from £290/mo · price locked for 24 months. Cancel anytime. 30-day money-back: if Sarah hasn't earned her keep in month one, every penny back. We onboard you in a 30-min call.
Book my free audit (30-day money-back)