🇬🇧 For independent UK estate agencies
365 days a year. Never ill, never on holiday.
Sarah answers your applicants while you sleep, while you are out on viewings, while you are closing. She replies in minutes, in the buyer’s own language, and she plugs into your CRM if it has an API, otherwise every lead lands in a tracking sheet we provide.
Sarah does the setting. You do the closing. And every conversation stays in your hands.
UK launch offer: the flagship tier at £290/month while I set up the first agencies one by one.
£290/mo
Sarah, price locked for 24 months
✓ Plugs into your CRM if it has an API, otherwise a tracking sheet provided ✓ A WhatsApp number dedicated to your agency ✓ English, French, Dutch, Russian ✓ No training ✓ GDPR-compliant
Sarah does the setting. You do the closing.
And every conversation stays in your hands: Sarah logs it, sorts it, and no buyer is left behind.
Every enquiry that goes cold was a viewing.
The average UK agent takes almost four business hours to reply to a portal enquiry. The buyer, meanwhile, messages the next agent on the list.
- It is never your fault. You were on a viewing.
- You were at a valuation. It was 9pm. But the enquiry does not wait, and neither does the buyer.
- The portal enquiry lands at 10:47pm. You see it at 9am. The buyer messaged the next agent on the list at 10:52pm.
- Every enquiry that goes cold was a viewing. Every viewing was an offer.
- You will never know which ones you lost, because they never told you. They simply went somewhere else.
~£7,200
the commission riding on a single instruction you never knew you lost, on a multi-agency basis. Average UK property ~£288,000 × multi-agency commission ~2.5%
And the market is not getting kinder:
- UK estate agency revenue fell from £7.4bn to £5.7bn between 2020 and 2024, a 23% drop in four years (IBISWorld via Estate Agent Today, Sept 2025).
- Estate agency insolvencies up 32% year on year (216 in 2022/23, 286 in 2023/24, Forvis Mazars via The Negotiator, Sept 2024).
- 60% of UK estate agents increased automation in the last 12 months, and 80% believe automation is cheaper than recruiting (Reapit Property Outlook 2025).
- 50%+ of UK estate agencies hiring receive fewer than 5 qualified candidates per role (Reapit Property Outlook 2025).
Sources: Estate Agent Today via IBISWorld, Sept 2025, The Negotiator via Forvis Mazars, Sept 2024, Reapit Property Outlook 2025.
Sarah handles the applicants. You keep the vendors.
She replies in minutes, day or night, in the buyer’s own language. She sorts the tyre kickers from the serious ones, takes the details, and depending on your process she books the viewing or passes the file to your negotiator.
1
The enquiry lands
Website form, Rightmove, Zoopla, OnTheMarket, or a missed call. Sarah catches it, day or night, weekend or bank holiday.
⏱ Instant
2
Sarah replies and sorts
A reply in minutes, in the buyer’s own language. She separates the tyre kickers from the serious ones and takes the details you need.
⏱ In minutes
3
Your process decides
She books the viewing in your diary, or passes the file to your negotiator. Your process, your wording, your tone.
⏱ Same conversation
You walk in each morning to a clean list instead of a full inbox. And at the end of the day you sit down, open your tracking sheet, and it is all there. Who got in touch, what was said, where every file stands. You change nothing about your tools. Nothing to install, nothing to learn.
You stay the closer. The instruction, the negotiation, the relationship, that is you. Always. She does the job you have no interest in doing at three in the morning.
A real conversation Sarah ↔ applicant.
Not a chatbot. Sarah asks the right question, understands a natural reply, and hands over to your negotiator the moment she is in doubt.
- The applicant writes as they would to a human, and she keeps up
- She replies in the buyer’s own language: English, French, Dutch or Russian
- If she is in doubt, she alerts you on WhatsApp, or by email, and you take over in 1 click
- Every conversation is logged, so you keep the full trail
- Your wording, your tone, adjustable at any time
- She uses a WhatsApp number dedicated to your agency
Hi John, this is Sarah at Bath Estate Agents. Thanks for your enquiry on the Lansdown Road flat, happy to help you at this hour.
22:45
Great, is it still available?
22:46
It is. Quick one so I point you the right way: are you looking to move within 3 months, 6 months, or later?
22:46
Within 3 months, we’ve sold ours already
22:47
Perfect. I have Thursday 6pm or Saturday 11am with our negotiator. Which suits you?
22:47
Booked. James will confirm by email tomorrow morning with the door code. See you Saturday.
22:48
⭐ The perfect employee
An assistant who is never ill, never on holiday, never having a bad day.
She just doesn’t have a CV. Why independent UK agencies put Sarah on the applicants instead of hiring a second junior negotiator.
- 35h a week. Not at 9pm, not on a Sunday
- Sick days, bank holidays, annual leave
- Three to six months before they are up to speed
- Costs the same whether they bill or not
- And you have to find them: 50%+ of UK agencies get fewer than 5 qualified candidates per role (Reapit Property Outlook 2025)
£290 / month, price locked for 24 months
- Every hour of the week, every day of the year
- Never ill, never on holiday, never having a bad day
- Live from day one, your tone, your brand
- Cancel anytime, 30-day money-back
- One instruction won pays for her many times over (~£7,200 average multi-agency commission, ONS + HomeOwners Alliance)
Sarah doesn’t replace your team. She frees them, so they spend their day in front of vendors instead of chasing enquiries that have already gone cold.
One instruction won pays for Sarah many times over.
The simple maths we run together during the audit. Official sources: ONS House Price Index June 2024 and HomeOwners Alliance, UK estate agent fees on a multi-agency basis.
The average UK multi-agency commission per instruction
One instruction won pays for Sarah many times over.
And that is one of the enquiries quietly going cold in your inbox every month.
You're not paid to reply to messages at 11pm. You're paid to sign. Sarah takes the entire pre-sale. You get your job back.
Three levels. One problem solved on each floor.
Billed in GBP. No commitment, stop whenever you want. 30-day money-back guarantee. Price locked for 24 months. Integrations (dashboard, CRM, diary) are set up at onboarding, on your own tools.
RESPOND
While you sleep, she sorts. You only talk to serious buyers.
£290 / month
Setup: £490
- Up to 100 buyers a month, WhatsApp messages included.Beyond that: £1 per extra buyer. A buyer is a person who wrote to Sarah during the month.
- 11pm. A buyer messages your agency. Sarah has already replied.Reply in under 5 minutes, 24/7, on a WhatsApp number dedicated to your agency, language detected automatically.
- No more losing 20 minutes on a time-waster "just looking".Systematic qualification: budget, property type, timeline. All logged in your CRM or your tracking sheet. The serious ones up top.
- You no longer chase appointments. They wait for you.The buyer picks their own time, Sarah fits it to your opening hours, confirmation, full buyer card on your WhatsApp.
- Sarah plugs into your CRM if it has an API.Otherwise, a tracking sheet is provided: every lead and every follow-up is logged there. You change nothing about your tools. Nothing to install, nothing to learn.
- A hot buyer never waits. Neither do you.Instant alert on your personal WhatsApp: name, budget, property, slot. One buzz, you know everything.
- Legal questions? She doesn't play lawyer.Legal guardrail: the public basics, then she hands over to you. Never a case ruled without you.
Test RESPOND with Sarah
CONVERT
The lead that stopped replying isn't lost. It's just badly followed up.
★ Launch offer
£490 / month
Setup: £990
£290/month for the first 2 months, then £490.While she proves herself at your agency, you pay the price of the tier below.
Everything in RESPOND, plus:
- Up to 200 buyers a month, WhatsApp messages included.Beyond that: £1 per extra buyer. A buyer is a person who wrote to Sarah during the month.
- The buyer who went quiet hears from you again.Automatic follow-up D+1 (reminder), D+3 (new offer), D+7 (exit question). Then the file closes itself.
- You call the buyer back already knowing them.Automatic briefing on the morning of each call-back, at 8am on your WhatsApp: profile, budget, questions asked, sensitive points, language.
- Email enquiries no longer rot in the inbox.Sarah reads the agency inbox and the website form, replies to leads, moves the conversation to WhatsApp. Invoices and admin: never touched.
- You finally know which listing makes you money.A code per property (Ref. 2045), configured at setup and built into your listings. Sarah identifies the property from the first message, and every lead is traced back to its source.
- Your CRM fills itself.Every qualified lead added automatically if your CRM has an API, or we provide the tracking sheet: contact, budget, property, status, next action. No CRM? We build one and hand it to you.
- Your whole activity, on one screen.Real-time dashboard: who messaged overnight, what was answered, where each file stands, which appointments are coming.
- Every month, your best card plays out in video.1 Coup de Cœur video + its dedicated sales page, on the property of your choice. Your real photos set in motion, a clean link to post anywhere, Sarah at the end.
Up to 2 agents served (each gets their own leads).
Test CONVERT with Sarah
DOMINATE
Your agency becomes impossible to ignore.
£790 / month
Setup: £1,490
Everything in CONVERT, plus:
- Up to 400 buyers a month, WhatsApp messages included.Beyond that: £1 per extra buyer. A buyer is a person who wrote to Sarah during the month.
- Sellers get a reply in under 5 minutes too, day and night.An owner messages "how much is my property worth?": Sarah replies immediately, takes the details (property, area, size, timeline, target price) and forwards you the full file. The valuation and the relationship stay yours.
- Your whole portfolio comes to life.Up to 4 Coup de Cœur videos a month, cut from your photos. The quality of your photos makes the video. Ready to post anywhere.
- Every featured property gets its premium page.Film, gallery, 3 languages, Sarah button. One link to send instead of 40 photos in a mess. The seller shows it to their friends, the buyer keeps it open.
- Facing the owner or the developer, you show, you no longer promise.Your presentation deck under your brand: the videos, the pages, the 24/7 reply, your numbers. The mandate is won in the preparation.
- Your socials run without you touching them. And with no ad budget.Up to 7 organic posts a week (ramped up gradually at the start) on Facebook, Instagram and TikTok: your properties, your videos, your news. Zero ad spend, your content works on its own.
- Your Google listing works for you.Optimised and maintained: photos, information, posts, replies to reviews in your name.
- You know your area. Now you can prove it, numbers in hand.Monthly report drawn from your data: where your buyers come from, what they're looking for, when they message. To put on the table in a seller meeting.
- The whole team is served.Each agent gets their leads by your rules, on their WhatsApp. No limit.
Test DOMINATE with Sarah
Annual
2 months free + setup free. One payment, covering twelve months. Never a tacit renewal. Monthly: no commitment. You stop whenever you want. Billed in GBP.
Where we stand
Why not the others?
A 4-criteria comparison against the alternatives.
| Criterion |
Sarah
UK independent agencies |
AI chatbots
US market |
SMS follow-up tools
US market |
Traditional CRM
UK market |
| WhatsApp 24/7 | ✓ primary channel | ✗ | ✗ SMS only | ✗ |
| Money-back guarantee | ✓ 30 days | ✗ | ✗ | ✗ |
| Built for UK independent estate agencies | ✓ target market | ✗ US 50+ agents | ✗ | enterprise UK |
Your premium website. Found on Google, cited by AI.
Optional, on quote, with any plan.
Premium site in 3 languages
A site that sells your properties, not a brochure: one page per property, film and gallery, Sarah behind every button. English, French, Russian. Live in 14 days.
SEO: ranking on Google
Being found on Google when a buyer types “house for sale” and your town. We work on what Google reads: the pages, the right words, speed, links.
GEO: ranking in AI answers
Being cited when a buyer asks ChatGPT, Gemini or Perplexity which agency to choose in your town. Clear answers, structured data: your site is prepared so AI tools can cite you.
Google profile kept up to date
Photos, weekly posts, a reply to every review. Your agency visible on the map, where buyers look.
The 5 questions every director asks us.
If yours isn’t here, bring it to the audit call.
Will my applicants feel they're talking to a robot?
Sarah asks 1 relevant question then sends a Calendly link. It's faster than a human and more practical for the applicant, they pick their own slot instead of waiting for your callback. Wording is adjustable, the tone is human, the WhatsApp number is yours. You keep full control of the conversation.
What if Sarah misunderstands a reply?
Sarah alerts you on WhatsApp, on your own number, or by email, the moment she is in doubt. You see the full conversation and can take over in 1 click. Escalations are rare (emotional situations, off-script questions).
GDPR and compliance?
Sarah sends from the WhatsApp number dedicated to your agency, with your branding. The data processing agreement with GILD-TECH is signed at kick-off. You remain Data Controller.
Does it work with my CRM?
Sarah plugs into your CRM if it has an API. Otherwise, a tracking sheet is provided: every lead and every follow-up is logged there. She catches enquiries the second they arrive, qualifies, books the viewing on your Calendly. Once the applicant signs an instruction, you log them in your CRM as before. Sarah handles the pre-instruction phase that estate agency CRMs typically cover lightly.
How quickly will Sarah start delivering?
We don't sell delivery timeframes, we sell results. Going live runs in parallel with your validation: we configure your Calendly, test with your team, agree the wording, set up the WhatsApp number dedicated to your agency. The moment Sarah is approved, she starts catching enquiries, and the 30-day money-back clock starts.
Book 30 minutes.
We look at your last lost enquiries together, and I show you exactly where they went. Sarah from £290/month, price locked for 24 months, cancel anytime, 30-day money-back.
UK launch offer: the flagship tier at £290/month while I set up the first agencies one by one.
Book my free audit